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The Tom Tailor brand has introduced a new brand concept, which even more clearly expresses its strengths and attitudes. With the new focus, the brand is being profiled as the "New Urban Player" and relies on a new brand promise "Life is a game, play it, be confident, dress in style."
The new styles available from Tom Tailor Women, Men and Kids are more detailed, cleaner and more fashionable. All these new collections reflect the brand's new concept through engaging in a combination of three worlds:
Authentic Urban Wear represents stylish confidence and modernity. This style is defined by leisure, sport, and a natural and authentic look.
Contemporary Urban Style has a confident, fashionable, elegant, stylish, modern look. Products are characterized by a selective color palette, high quality workmanship and are made from luxurious materials.
College Sports offers mainly casual wear with sport design elements. This style features sporty yet refined details. It is fresh and multicolored, relaxed and comfortable. It embodies college style.
All three lifestyle worlds must be understood not in isolation, but as part of a coherent Tom Tailor brand concept.

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